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Entrepreneurship

ISBN-10: 1118906853

ISBN-13: 9781118906859

Edition: 2014

Authors: William D. Bygrave, Andrew Zacharakis, Sean Wise

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Description:

Entrepreneurship, Canadian Edition combines the concepts and theories of entrepreneurship with practical instruction and a range of real–life examples and cases. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses while the examples and cases tell the stories of real entrepreneurs. The text covers all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business. Canadian author and successful entrepreneur, Dr. Sean Wise of Ryerson University, is highly regarded in the industry and believes that students can learn from top entrepreneurs in Canada, as well as the U.S. and globally. Dr. Wise is the host of The Naked Entrepreneur Show, a web based series devoted to the topic that features interviews with entrepreneurs and those involved in entrepreneurship. Clips from the show are mapped to concepts in the text, making the text more engaging, relevant, and current.
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Book details

Copyright year: 2014
Publisher: John Wiley & Sons Canada, Limited
Binding: Paperback
Pages: 640
Size: 8.03" wide x 9.96" long x 0.77" tall
Weight: 2.2
Language: English