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Entrepreneurship, Canadian Edition combines the concepts and theories of entrepreneurship with practical instruction and a range of real–life examples and cases. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses while the examples and cases tell the stories of real entrepreneurs. The text covers all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business. Canadian author and successful entrepreneur, Dr. Sean Wise of Ryerson University, is highly regarded in the industry and believes that students can…
Copyright year: 2014
Publisher: John Wiley & Sons Canada, Limited
Size: 8.03" wide x 9.96" long x 0.77" tall