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Achieving Excellence in Fundraising

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ISBN-10: 1118853822

ISBN-13: 9781118853825

Edition: 4th 2016

Authors: Eugene R. Tempel, Eva E. Aldrich, Timothy L. Seiler, Dwight F. Burlingame

List price: $70.00
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Description:

Still a classic in the field originally developed by Hank Rosso, this comprehensive, edited volumeretains its primary focus of being the "go to resource" covering essential knowledge of the practice of fundraising and each step of the fundraising cycle. Continued emphasis on the knowledge domain areas defined by CFRE International that were introduced in the Third Edition. The book is organized into Eight parts. Part One posits fundraising as the art of relationship building, Part Two lays out the elements of an institutional development plan, Part Three focuses on donor dynamics and motivation including detailed discussion of donor segments, Part Four concentrates on marketing and solicitation with an emphasis on direct mail, social media, events and other techniques. Part Five is about the role of volunteers and includes contemporary methods of attracting and retaining them. Part Six focuses on leadership and management and focuses on building a well-run fundraising program and the role of fundraiser as organizational leader. Part Seven covers ethics, accountability, transparency, legal guidelines and regulatory imperatives. Part Eight explores fundraising as a profession, the importance of credentialing and resouces available for fundraisers who want to improve their skills and/or advance in their careers. NEW TO THIS EDITION ?X Reorganized chapter order/content for improved cohesion and flow including consolidation of some chapters and expansion of others. ?X Updated chapters to reflect the latest advances in fundraising knowledge and practices ?X Expanded resources on evolving technologies, such social media and multi-channel marketing for fundraising. ?X Additional emphasis on major gifts, to reflect the growing importance of high net worth donors to philanthropy as the worldwide wealth gap widens ?X New material to improve the instructional uses of the book, including discussion questions for chapters, case studies, a list of additional readings by topic, etc. ?X Enghanced coverage of global fundraising perspectives, issues and opportunities ?X Addition of results analysis and performance evaluation to address how results should be tracked and evaluated for efficiency and effectiveness based on identified success factors in the industry ?X Accountability to be its own chapter in order to address the importance of publicreporting, open and full disclosure, outcomes measurement, meeting community benefit tests, and more Addition of nonprofit accounting practices as defined by the Financial Accounting Standards Board and American Institute of Certified Public Accountants. ?X Career pathways will include the supportive avenues available including academic and trade group education and training that can instruct board, volunteers and staff on all aspects of fundraising practices and program management ?X Updated credentialing to include findings from most up to date job analysis study
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Book details

List price: $70.00
Edition: 4th
Copyright year: 2016
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/19/2016
Binding: Hardcover
Pages: 608
Size: 7.50" wide x 9.75" long x 1.50" tall
Weight: 2.376
Language: English

DWIGHT F. BURLINGAME is Associate Director for Academic Programs and Research at the Indiana University Center on Philanthropy.