60-Minute Brand Strategist The Essential Brand Book for Marketing Professionals

Name: 60-Minute Brand Strategist The Essential Brand Book for Marketing Professionals
Price: 9.02 USD
Availability: InStock
ISBN: 9781118625163

ISBN-10: 1118625161

ISBN-13: 9781118625163

Edition: 2013

Authors: Idris Mootee

List price: $42.95

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Description:

60-Minute Brand Strategist is only about one thing: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have…

Book details

List price: $42.95
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/26/2013
Binding: Hardcover
Pages: 256
Size: 6.10" wide x 9.21" long x 0.72" tall
Weight: 1.342
Language: English



Introduction



All About Brands



Branding in a Postmodern Culture



Strategic Perspectives of Branding



Managing Brand Value



Brand Leadership



Luxury Brand Marketing



Strategic Brand Process



Strategic Brand Assessment



Strategic Brand Audit


Glossary


About the Author


Index