60-Minute Brand Strategist The Essential Brand Book for Marketing Professionals
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Description: 60-Minute Brand Strategist is only about one thing: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $42.95
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/26/2013
Size: 6.25" wide x 9.25" long x 1.00" tall
|All About Brands|
|Branding in a Postmodern Culture|
|Strategic Perspectives of Branding|
|Managing Brand Value|
|Luxury Brand Marketing|
|Strategic Brand Process|
|Strategic Brand Assessment|
|Strategic Brand Audit|
|About the Author|