Myths of Creativity The Truth about How Innovative Companies and People Generate Great Ideas

ISBN-10: 1118611144

ISBN-13: 9781118611142

Edition: 2013

Authors: David Burkus

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There is a mythology around creativity – a hazy system of beliefs developed to try to understand what many believe to be incomprehensible. Because of this mythology, many businesspeople view creativity and innovation as vague and inaccessible, assuming that creativity happens through a largely transcendent process of inspiration to which only a select few are granted access. Fortunately for all of us who need to be more creative or lead our organizations through a creativity process, this is simply not the case, and The Myths of Creativity shows how anyone can drop the faulty conventional wisdom of creativity, understand the actual research behind how the creative process works, and ultimately generate impressive creative results.Each chapter of The Myths of Creativity debunks one erroneous assumption about the creative process:Chapter 1: The Sacred Myth: Creativity is not a distant inspiration given to a select few, but comes from withinChapter 2: The Breed Myth: Creativity is not a trait that only certain individuals hold and pass alongChapter 3: The Eureka Myth: Creative insight is not the sudden spark romanticized by stories of Newton’s Apple or Archimedes’ bathtub, but involves a slow hunchChapter 4: The Originality Myth: Most creative ideas are not unique or original, but are usually new combinations of older ideas.Chapter 5: The Expert Myth: Highly trained experts in a particular domain are sometimes incapable of generating creative insight. Instead, outsiders can provide the fresh perspective needed to creatively solve complex problems. Chapter 6: The Incentive Myth: Traditional incentives like bonuses, awards or other “carrots” provide little influence on creativityChapter 7: The Lone Creator Myth: Most innovation is the product of a group of individuals and not any one person.Chapter 8: The Brainstorming Myth: Creativity requires more than merely the rapid generation of ideas.Chapter 9: The Cohesive Myth: Cohesive cultures and “feel good” environments can hinder innovation. Chapter 10: The Constraints Myth: While the traditional view of creativity is “out-of-the-box” or “no limits,” constraints can actually help enhance creativity in individuals and teams.Chapter 11: The Mousetrap Myth: Creative ideas and innovations don’t experience immediate celebration like the proverbial “better mousetrap.” Instead, they often experience backlash as a first reaction. Chapter 12: The Moral Myth: Enhancing creativity is not always good.The chapters are filled with fresh case studies from Burkus’s dissertation research.The Myths of Creativity is essential reading for anyone who feels like creativity is a struggle. It demystifies the creative process, debunks myths that may be holding back your creative juices, and ultimately will result in more and better ideas for you and your team.
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Book details

List price: $20.99
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 11/19/2013
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 0.880
Language: English

The Creative Mythology
The Eureka Myth
The Breed Myth
The Originality Myth
The Expert Myth
The Incentive Myth
The Lone Creator Myth
The Brainstorming Myth
The Cohesive Myth
The Constraints Myth
The Mousetrap Myth
About the Author
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