It's Not Just Pr: Public Relations in Society

Name: It's Not Just Pr: Public Relations in Society
Availability: InStock
ISBN: 9781118554005

ISBN-10: 1118554000

ISBN-13: 9781118554005

Edition: 2013

Authors: W. Timothy Coombs, Sherry J. Holladay

List price: $34.95

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Description:

In the second edition of their award–winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Provides a broad and thorough look at the field of public relations in the world today and assesses its positive and negative impact on society’s values, knowledge, and perceptions Uses a range of global, contemporary examples, from multi–national corporations through to the non–profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues…

Book details

List price: $34.95
Copyright year: 2013
Publisher: John Wiley & Sons Inc
Binding: Paperback
Pages: 160
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.484
Language: English



Acknowledgments


Introduction to the Second Edition



Does Society Need Public Relations?



Ethical Implications of Public Relations



Who Practices Public Relations?



Public Relations Influences Society



Shifting the View of Public Relations


References


Index