It's Not Just Pr: Public Relations in Society
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Description: In the second edition of their award–winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Provides a broad and thorough look at the field of public relations in the world today and assesses its positive and negative impact on society’s values, knowledge, and perceptions Uses a range of global, contemporary examples, from multi–national corporations through to the non–profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $34.95
Copyright year: 2013
Publisher: John Wiley & Sons Inc
Size: 6.25" wide x 9.25" long x 0.50" tall
|Introduction to the Second Edition|
|Does Society Need Public Relations?|
|Ethical Implications of Public Relations|
|Who Practices Public Relations?|
|Public Relations Influences Society|
|Shifting the View of Public Relations|