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How to Write Successful Fundraising Appeals

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ISBN-10: 1118543661

ISBN-13: 9781118543665

Edition: 3rd 2013

Authors: Mal Warwick

List price: $47.00
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Description:

At its heart this classic book is about how the process of fundraising is a process of one-to-one relationship building.  The book helps nonprofit staff responsible for writing fundraising appeals, write them well and drastically increase the odds that every appeal, regardless of type, intended audience or medium, produces the desired result.    In addition to Mal's accessible, conversational style, one of the book's primary strengths is its numerous examples, techniques and approaches based on his three decades of experience.  These tools guide readers step-by-step, appeal by appeal, through a process that for many can be painstaking. Every chapter will be updated to reflect current…    
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Book details

List price: $47.00
Edition: 3rd
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 6/24/2013
Binding: Paperback
Pages: 384
Size: 8.40" wide x 10.90" long x 0.80" tall
Weight: 2.222
Language: English

Paul Polak, widely considered the father of market-based solutions to poverty, is founder and CEO of Windhorse International, a for-profit social venture launching new businesses to serve the poor and the latest of three organizations he has founded. He is the winner of numerous awards, including being named one of The Atlantic's 27 "Brave Thinkers" in 2009.Mal Warwick, former chairman of Social Venture Network and a co-founder of Business for Social Responsibility, is founder and chairman of Mal Warwick : Donordigital, a fundraising agency serving nonprofits nationwide. He is one of three partners in One World Futbol Project LLC