I Have a Strategy (No, You Don't) The Illustrated Guide to Strategy

ISBN-10: 1118484207

ISBN-13: 9781118484203

Edition: 2013

Authors: Howell J. Malham

List price: $22.95
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Description:

A smart and witty take on strategy . . . an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don′t. Howell J. Malham Jr. has creatd a book that goes straight to the heart of the issue. Through the largely facetious dialog of two colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked. A highly readable book that defines the most over–used (and least understood) business term: strategy Author is the cofounder of Insight Labs Written in a wry style, this book offers a witty, inventive take on a common business problem At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.
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Book details

List price: $22.95
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/18/2013
Binding: Hardcover
Pages: 240
Size: 7.28" wide x 7.28" long x 0.88" tall
Weight: 0.814
Language: English

Foreword
Acknowledgments
I Have a Strategy
No You Don't
Principal Sources
The Author
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