WTF?: What's the Future of Business? Changing the Way Businesses Create Experiences

Name: WTF?: What's the Future of Business? Changing the Way Businesses Create Experiences
Availability: InStock
ISBN: 9781118456538

ISBN-10: 111845653X

ISBN-13: 9781118456538

Edition: 2013

Authors: Brian Solis

List price: $29.95

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Description:

Rethink your business model to incorporate the power of "user" experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This e-book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business…

Book details

List price: $29.95
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/11/2013
Binding: Hardcover
Pages: 224
Size: 8.30" wide x 8.10" long x 0.90" tall
Weight: 1.518