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Internet, Phone, Mail, and Mixed-Mode Surveys The Tailored Design Method

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ISBN-10: 1118456149

ISBN-13: 9781118456149

Edition: 4th 2014

Authors: Don A. Dillman, Leah Melani Christian, Jolene D. Smyth

List price: $104.00
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Description:

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The new edition presents thoroughly updated and revised information about all aspects of survey research and features expanded coverage of a variety of modes, including mobile phones, tablets, and the use of do-it-yourself surveys (Survey Monkey, Zoomerang). Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality…    
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Book details

List price: $104.00
Edition: 4th
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/18/2014
Binding: Hardcover
Pages: 528
Size: 7.25" wide x 10.00" long x 1.75" tall
Weight: 2.728
Language: English