Story of Purpose The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
List price: $22.99
Buy it from $8.93
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Some ideas are bigger than others, and The Master Idea--your company's purpose--is the biggest. When Nike said Just Do It, the company put a voice to the belief that humans have no limits, and when Disney reminded people the power of wishing upon a star, they instantly founded the idea that life is magical.An organiztion’s master idea is organic, and has the power to propel a company in the direction of its fullest potential. The Power of a Master Idea reveals the process for uncovering what makes a company distinctive, and guides readers to discover the fundamental force behind the organization that no competitor can replicate nor replace. Readers will receive a blueprint for creating powerful internal and external messages for current and future customers, employees and shareholders. The Power of a Master Idea leaves readers asking themselves “what gets me up in the morning!” vs. “what keeps me up at night.”
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $22.99
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 1/22/2013
Size: 5.75" wide x 8.75" long x 1.00" tall
|About the Cover|
|The Purpose: Put Humanity Back In Business|
|The Purpose of Work Is to Work on Purpose|
|The Master Idea|
|The Black Box of Strategy|
|Ethos: The Fruits Are in the Roots|
|Culture: Creating the Cult in Your Culture|
|Values: Your Most Valuable Asset|
|Strategy: The Plan to Win|
|Tactics: All You Need Is Love|
|Purpose, Inc.: How to Incorporate Purpose into Your Business|
|Creating a Lasting Legacy|
|The Road to Camelot|
|A World on Purpose|
|Epilogue: Collective Purpose Is Our Saving Grace|
|About the Author|