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Essential Principles for Fundraising Success An Answer Manual for the Everyday Challenges of Raising Money

ISBN-10: 1118427335

ISBN-13: 9781118427330

Edition: 2005

Authors: G. Douglass Alexander, Kristina J. Carlson

List price: $53.95
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Description:

Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by  professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies
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Book details

List price: $53.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/22/2012
Binding: Paperback
Pages: 208
Size: 7.25" wide x 10.50" long x 0.75" tall
Weight: 0.836

Figures, Tables, & Exhibits
Preface
Acknowledgments
Introduction: Purpose and Observations
Principles of Fundraising: Time-Tested Truths
Essential Fundraising Tools: Focusing Your Work
The Board: Where Fundraising Begins
Research: Working Smarter
Annual Campaigns: The Basis for the Future
Direct Mail: How to Build Your Donor Base
Special Events: Making Friends, Raising Funds, and Having Fun
Major Gifts: Getting to the Big Gifts
Capital Campaigns: Building Success
Planned Giving: You Can Do It
Foundation Grants: Writing and Other Keys to Success
Corporate Dollars: Sponsorship, Marketing, and More
Technology: Embrace It
Stewardship: Saying Thanks Pays Dividends
Putting It All Together
References
The Authors
Index