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Share This The Social Media Handbook for PR Professionals

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ISBN-10: 111840484X

ISBN-13: 9781118404843

Edition: 2012

Authors: CIPR (Chartered Institute of Public Relations) Staff

List price: $32.00
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Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in…    
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Book details

List price: $32.00
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/24/2012
Binding: Hardcover
Pages: 260
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 1.188
Language: English

List of Contributors
Changing Media, Changing PR
An Introduction to Social Networks
Kick-Start Your Social Media Strategy
What has Google Ever Done for PR?
Integrating Traditional and Social Media
Social Media Guidelines: Creating Freedom Within a Framework
Open Communication: Psychology, Ethics and Etiquette
Facebook: A Way to Engage with Your Audiences
Twitter: The Unstoppable Rise of Microblogging
LinkedIn: Social Networking for Professionals
Google+: Better than Buzz?
The Business of Blogging
Online Media Relations
Modern Media Relations and Social Media Newsrooms
Brands as Media
The Future of Broadcast
Media Relations Modernised
Pitching Using Social Media
Monitoring and Measurement
Real-Time Public Relations
Social Media Monitoring
Measuring Social Media
Skilling Up for the Future
The Future of PR Education
Industry Change
Employee Engagement: How Social Media are Changing Internal Communication
Back to the Future for Public Sector Communications
Modernising Public Affairs for the Digital Age
Social Media and the Third Sector
The Future
Here Comes Web 3.0 and the Internet of Things