Marketing Analytics Data-Driven Techniques with Microsoft Excel

Name: Marketing Analytics Data-Driven Techniques with Microsoft Excel
Price: 13.22 USD
Availability: InStock
ISBN: 9781118373439

ISBN-10: 111837343X

ISBN-13: 9781118373439

Edition: 2014

Authors: Wayne L. Winston

List price: $54.99

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Description:

Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical businenss problem and achieve optimum marketing results. Topics include: How PivotTables, charts, Excel statistical functions and array formulas can be used to describe and summarize marketing data.How to quantify customer value.Allocate the marketing budget between acquiring and retaining high-value customersAnalyzing market segments to identify high-value customersForecasting sales of…

Book details

List price: $54.99
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/13/2014
Binding: Paperback
Pages: 720
Size: 7.30" wide x 9.20" long x 1.70" tall
Weight: 2.992
Language: English

Wayne L. Winston is a professor of Decision Sciences at Indiana University's Kelley School of Business and the recipient of more than 30 teaching awards. For the past 20 years, Wayne has also taught Fortune 500 companies how to use Excel to make smarter business decisions. He has written 15 books on Excel, management science, and mathematics in sports.