Patterns of Entrepreneurship Management

Name: Patterns of Entrepreneurship Management
Price: 5.66 USD
Availability: InStock
ISBN: 9781118358535

ISBN-10: 1118358538

ISBN-13: 9781118358535

Edition: 4th 2013

Authors: Jack M. Kaplan, Anthony C. Warren

List price: $208.95

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Description:

This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today’s complex world.

Book details

List price: $208.95
Edition: 4th
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/17/2012
Binding: Paperback
Pages: 400
Size: 7.75" wide x 9.75" long x 0.50" tall
Weight: 1.452
Language: English




The Entrepreneurial Process



The Art of Innovation—Developing Ideas And Business Opportunities



Designing Business Models



Analyzing the Market, Customers, and Competition



Writing the Winning Business Plan



Setting Up the Company



Social Entrepreneurship



Technology Entrepreneurship



Early Stage Funding



Equity Financing



Managing the Resources - Money and People



Communicating the Opportunity



Exiting the Venture