Renegades Write the Rules How the Digital Royalty Use Social Media to Innovate

Name: Renegades Write the Rules How the Digital Royalty Use Social Media to Innovate
Price: 3.3 USD
Availability: InStock
ISBN: 9781118340516

ISBN-10: 1118340515

ISBN-13: 9781118340516

Edition: 2012

Authors: Amy Jo Martin, Tony Hsiem

List price: $44.95

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Description:

Achieving social media success isn’t as easy as it may seem. The same tools that plucked Perez Hilton from obscurity can drown others in a sea of sameness, even big celebrities or brands. But there are secrets to social media success. Savvy celebrities like Dwayne “The Rock” Johnson, brands like Nike, and sports icons like Shaquille O’Neal are employing these secrets every day to build loyal, lucrative followings. Anyone can emulate their strategies to replicate the success of these digital royals, but only if they accept one premise: people are most entertained and inspired by other people, not clever giveaways, cool logos, or creative taglines. Succeeding is not about volume (because…

Book details

List price: $44.95
Copyright year: 2012
Publisher: John Wiley & Sons Australia, Limited
Publication date: 9/14/2012
Binding: Hardcover
Pages: 224
Size: 6.00" wide x 9.10" long x 1.10" tall
Weight: 0.880
Language: English



Foreword



0 The Renegade Way



Be the Media



Show Some Skin



Unmask Your Motives



Get Comfortable Being Uncomfortable



Ask Forgiveness Rather Than Permission



Consensus Is the True Authority



There's a New ROI in Town



The Act of Good Can Be Scaled


The Next Chapter



Digital Royalty's Core Values



Lessons Learned


Notes


Acknowledgments


The Author


Index