Search Engine Optimization for Dummies

ISBN-10: 1118336852

ISBN-13: 9781118336854

Edition: 5th 2012

Authors: Peter Kent

List price: $29.99
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Description:

Search Engine Optimization For Dummies, 5th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"Includes information on search engine basics (what are they, which ones are important, how to get started), how to build search engine friendly sites, register your site with directories and indexes, use analysis tools to track results, use link popularity to boost rankings, and advertise your site by using pay-per-click options.New coverage includes content marketing and reuse, new tracking tools, platform management, and reputation management.
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Book details

List price: $29.99
Edition: 5th
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/31/2012
Binding: Paperback
Pages: 456
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 0.660
Language: English

Introduction
Search Engine Basics
Surveying the Search Engine Landscape
Search Results, Deconstructed
Your One-Hour, Search Engine-Friendly Web Site Makeover
Beating the Competition - Planning a Powerful Search Engine Strategy
Making Your Site Useful and Visible
Building Search Engine-Friendly Sites
Picking Powerful Keywords
Creating Pages That Search Engines Love
Avoiding Things That Search Engines Hate
Dirty Deeds, Done Dirt Cheap
Bulking Up Your Site - Competing with Content
Finding Traffic Through Local-Search Marketing
Adding Your Site to the Indexes and Directories
Getting Your Pages into the Search Engines
Submitting to the Directories
Product Search: Remember the Shopping Directories and Retailers
After You’ve Submitted Your Site
Using Link Popularity to Boost Your Position
Finding Sites to Link to Yours
Even More Great Places to Get Links
Social Networking - Driven by Drivel
Video: Putting Your Best Face Forward
When Google Bites Back: A Guide to Catastrophe
The Part of Tens
Ten Things to Know and Do When Picking an SEO Firm
Ten-Plus Myths and Mistakes
Ten-Plus Ways to Stay Updated
Ten-Plus Useful Things to Know
Index
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