Social Change Anytime Everywhere How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community

Name: Social Change Anytime Everywhere How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community
Price: 5.99 USD
Availability: InStock
ISBN: 9781118288337

ISBN-10: 1118288335

ISBN-13: 9781118288337

Edition: 2013

Authors: Allyson Kapin, Amy Sample Ward

List price: $34.95

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Description:

The nonprofit′s how–to guide for using online media to further their missions This book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions and is organized to guide readers through the planning and implementation of online multi–channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. Offers a practical guide for nonprofits on how to…

Book details

List price: $34.95
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/11/2013
Binding: Paperback
Pages: 256
Size: 6.90" wide x 9.20" long x 0.70" tall
Weight: 0.792
Language: English



Figures and Tables


Foreword


Preface


Acknowledgments


The Authors



Why Are Online and Mobile Channels So Important to Nonprofits Today?



Guiding Principles for Anytime Everywhere



Advocacy Anytime Everywhere



Fundraising Anytime Everywhere



Community Building Anytime Everywhere



Multichannel Strategies in Action



Equipping Your Organization for Anytime Everywhere



Transitioning to Anytime Everywhere


Conclusion: Disrupting the Nonprofit Sector


Notes


Index