Social Business by Design Transformative Social Media Strategies for the Connected Company

ISBN-10: 1118273214

ISBN-13: 9781118273210

Edition: 2012

Authors: Dion Hinchcliffe, Peter Kim, Jeff Dachis

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Description:

Useful books already exist to provide tactical overviews for how to apply social media to various areas of a business (marketing, customer service, product development, etc.) There are also fairly strong books that evangelize social media at a strategic level. But there is no definitive management book with detailed, credibile specifics on how to rethink the modern organization for the social media era. Social Business is that book.Social Business begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices.
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Book details

List price: $42.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/11/2012
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 0.946
Language: English

Dion Hinchcliffe is founder and chief technology officer for the Enterprise Web 2.0 advisory and consulting firm Hinchcliffe & Company, based in Alexandria, Virginia. A veteran of software development, Dion has been working for two decades with leading-edge methods to accelerate project schedules and raise the bar for software quality. He has extensive practical experience with enterprise technologies and he consults, speaks, and writes prolifically on IT and software architecture. Dion still works in the trenches with enterprise IT clients in the federal government and Fortune 1000. He also speaks and publishes about Web 2.0 and SOA on a regular basis. Dion is working on a book about Web 2.0 for Addison-Wesley and is currently editor-in-chief of the Web 2.0 Journal and AjaxWorld Magazine.

Foreword
Introduction
Adapting Organizations to the Twenty-First Century
Social Media: Drivers of Global Business Opportunity
Social Media: A Way of Life, a Way of Business
Who's Winning in Social Business and Why
The Global Business Transition to Social Media
How Business Will Make the Transition
The Techniques of Social Business
Social Media Marketing
Social Product Development
Crowdsourcing: Community-Powered Workforces
Social Customer Relationship Management and Customer Communities: Social Customer Care
Social Business Ecosystems: Engaging with Business Partners
Workforce Engagement: Creating a Connected Company Using Social Business
Social Business Supporting Capabilities
Social Business Design and Strategy
Identifying Priorities and Planning
Building Blocks: The Elements of Social Business
Business Cases, Pilots, Return on Investment, and Value: Tying Them Together
Building a Social Business Strategy: The Outputs
Getting Started with Social Business
Maturity: The Social Business Unit
Epilogue
Appendix: The Ten Tenets of Social Business
Notes
Acknowledgments
About the Authors
Index
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