Social Business by Design Transformative Social Media Strategies for the Connected Company

Name: Social Business by Design Transformative Social Media Strategies for the Connected Company
Price: 8.33 USD
Availability: InStock
ISBN: 9781118273210

ISBN-10: 1118273214

ISBN-13: 9781118273210

Edition: 2012

Authors: Dion Hinchcliffe, Peter Kim, Jeff Dachis

List price: $49.95

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Description:

Useful books already exist to provide tactical overviews for how to apply social media to various areas of a business (marketing, customer service, product development, etc.) There are also fairly strong books that evangelize social media at a strategic level. But there is no definitive management book with detailed, credibile specifics on how to rethink the modern organization for the social media era. Social Business is that book.Social Business begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of…

Book details

List price: $49.95
Copyright year: 2012
Publisher: John Wiley & Sons Australia, Limited
Publication date: 4/11/2012
Binding: Hardcover
Pages: 256
Size: 6.20" wide x 9.30" long x 0.90" tall
Weight: 0.946
Language: English

Dion Hinchcliffe is founder and chief technology officer for the Enterprise Web 2.0 advisory and consulting firm Hinchcliffe & Company, based in Alexandria, Virginia. A veteran of software development, Dion has been working for two decades with leading-edge methods to accelerate project schedules and raise the bar for software quality. He has extensive practical experience with enterprise technologies and he consults, speaks, and writes prolifically on IT and software architecture. Dion still works in the trenches with enterprise IT clients in the federal government and Fortune 1000. He also speaks and publishes about Web 2.0 and SOA on a regular basis. Dion is working on a book about Web…



Foreword



Introduction



Adapting Organizations to the Twenty-First Century



Social Media: Drivers of Global Business Opportunity



Social Media: A Way of Life, a Way of Business



Who's Winning in Social Business and Why



The Global Business Transition to Social Media



How Business Will Make the Transition



The Techniques of Social Business



Social Media Marketing



Social Product Development



Crowdsourcing: Community-Powered Workforces



Social Customer Relationship Management and Customer Communities: Social Customer Care



Social Business Ecosystems: Engaging with Business Partners



Workforce Engagement: Creating a Connected Company Using Social Business



Social Business Supporting Capabilities



Social Business Design and Strategy



Identifying Priorities and Planning



Building Blocks: The Elements of Social Business



Business Cases, Pilots, Return on Investment, and Value: Tying Them Together



Building a Social Business Strategy: The Outputs



Getting Started with Social Business



Maturity: The Social Business Unit


Epilogue


Appendix: The Ten Tenets of Social Business


Notes


Acknowledgments


About the Authors


Index