Social Media Bible Tactics, Tools, and Strategies for Business Success

Name: Social Media Bible Tactics, Tools, and Strategies for Business Success
Price: 3.95 USD
Availability: InStock
ISBN: 9781118269749

ISBN-10: 1118269748

ISBN-13: 9781118269749

Edition: 3rd 2012

Authors: Lon Safko

List price: $29.95

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Description:

The Social Media Bible is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing strategies use social media to reach their desired audiences with power messages and efficiency. In this third edition, there are several updates and additions including,A detailed update to the 120+ companies outlined in the guide portion of the bookA complete rewrite of Chapter 3 to remove the MySpace-centric information and to include newer networks like Google+ Information on how Google and other search engines are giving preferential treatment to blogs and keywords on social networks, as well as information on the changes made to algorithmsMore information on…

Book details

List price: $29.95
Edition: 3rd
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/8/2012
Binding: Paperback
Pages: 640
Size: 7.30" wide x 9.20" long x 1.30" tall
Weight: 2.332
Language: English

Lon Safko is the author of the bestselling book "The Social""Media Bible "and the founder of 14 companies. He invented the "first computer to save a human life," as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.



Acknowledgments


Introduction



Tactics and Tools



What Is Social Media?



Say Hello to Social Networking



It’s Not Your Father’s E-Mail



The World of Web Pages



The Internet Forum



The Ubiquitous Blog



The Wisdom of the Wiki



A Picture Is Worth a Thousand Words (Photo Sharing)



Talking about the Podcast (Audio Create)



Got Audio? (Audio Sharing)



Watch Out for Vlogs (Video Create)



Got Video? (Video Sharing)



Thumbs Up for Microblogging



Live from Anywhere-It’s Livecasting



Virtual Worlds-Real Impact



Gaming the System: Virtual Gaming



RSS-Really Simple Syndication Made Simple



Spotlight on Search (Search Engine Optimization)



Marketing Yourself (Search Engine Marketing)



The Formidable Fourth Screen (Mobile)



Let the Conversation Begin (Interpersonal)



Strategy: The Five Steps to Social Media Success



Analyze Your Existing Media



The Social Media Trinity



Integrate Strategies



Identify Resources



Implement and Measurement


Index