Search and Social The Definitive Guide to Real-Time Content Marketing
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Description: Written by an internet marketing expert with deep experience in search engine optimization and social media marketing, this is the ultimate guide to creating, implementing, maintaining, and measuring a real-time marketing strategy that leverages today’s tools and technology to help readers garner loyal, engaged customers and revenue. Search and Social shows readers how to develop a strategic plan that encompasses content, platform, and community management before diving into the specifics of how to use which tools for everything from creating search and social content to effectively using social media platforms and today’s other tools and technologies, including blogs, news releases, and other PR channels.Readers will learn the necessary nitty-gritty technical details, including how to add social network sharing buttons, use and set up RSS feeds for content, integrate such microformats as Twitter, use APIs to create mashups and allow others to do so, set up a bookmark sharing campaign with Delicious and StumbleUpon, set up triggers and alerts to automate some content delivery, and leverage feeds and other technologies to distribute content far and wide. The book concludes with a crucial, detailed chapter on measurement and metrics that includes a great section on how to set up a real-time marketing dashboard to quickly and easily monitor the results of your efforts.Full of interesting real-world case studies drawn from the author’s extensive professional experience, step-by-step guidance, checklists, and other resources, this book is sure to help marketers and advertisers at all levels develop, implement, and measure a winning real-time marketing presence.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $19.99
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 10/26/2012
Size: 7.25" wide x 9.50" long x 1.00" tall