Jugaad Innovation Think Frugal, Be Flexible, Generate Breakthrough Growth

Name: Jugaad Innovation Think Frugal, Be Flexible, Generate Breakthrough Growth
Price: 2.54 USD
Availability: InStock
ISBN: 9781118249741

ISBN-10: 1118249747

ISBN-13: 9781118249741

Edition: 2012

Authors: Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts

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Description:

Innovation is a major directive at companies worldwide. Everyone wants to know how to get more out of their efforts, to make good ideas cost less and last longer. But in these tough times—and as the global business landscape becomes increasingly complex and diverse— we can’t rely on the old formula that has sustained innovation efforts for decades: a mix of top-down policies, expensive R&D projects and highly-structured innovation processes.Jugaad Innovation argues that the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets jugaad (a Hindi word meaning an improvised solution born from…

Book details

List price: $27.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/10/2012
Binding: Hardcover
Pages: 288
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.034
Language: English



Foreword




Jugaad: A Breakthrough Growth Strategy



Principle One: Seek Opportunity in Adversity



Principle Two: Do More with Less



Principle Three: Think and Act Flexibly



Principle Four: Keep It Simple



Principle Five: Include the Margin



Principle Six: Follow Your Heart



Integrating Jugaad into Your Organization



Building Jugaad Nations


Notes


Acknowledgments


About the authors


Index