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Jugaad Innovation Think Frugal, Be Flexible, Generate Breakthrough Growth

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ISBN-10: 1118249747

ISBN-13: 9781118249741

Edition: 2012

Authors: Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts

List price: $27.95
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Innovation is a major directive at companies worldwide. Everyone wants to know how to get more out of their efforts, to make good ideas cost less and last longer. But in these tough times—and as the global business landscape becomes increasingly complex and diverse— we can’t rely on the old formula that has sustained innovation efforts for decades: a mix of top-down policies, expensive R&D projects and highly-structured innovation processes.Jugaad Innovation argues that the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation.  The authors show how in these emerging markets jugaad (a Hindi word meaning an improvised solution born from…    
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Book details

List price: $27.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/10/2012
Binding: Hardcover
Pages: 288
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.034
Language: English

Jugaad: A Breakthrough Growth Strategy
Principle One: Seek Opportunity in Adversity
Principle Two: Do More with Less
Principle Three: Think and Act Flexibly
Principle Four: Keep It Simple
Principle Five: Include the Margin
Principle Six: Follow Your Heart
Integrating Jugaad into Your Organization
Building Jugaad Nations
About the authors