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Marketing Research Essentials

Best in textbook rentals since 2012!

ISBN-10: 1118249321

ISBN-13: 9781118249321

Edition: 8th 2013

Authors: Carl McDaniel, Roger Gates

List price: $202.99
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Description:

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world.  Marketing Research Essentials is the only product in this market co-authored by a full-time marketing research professional.  Dr. Roger Gates is a co-founder of DSS Research, a research and consulting firm that does a wide range of marketing research for health care organizations.  The authors merge real-life, insider experiences from the industry, quantitative methods, and market research application for use in the classroom.  The product encourages students to view marketing research through the eyes of an actual marketing research…    
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Book details

List price: $202.99
Edition: 8th
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 10/5/2012
Binding: Paperback
Pages: 480
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 1.782
Language: English

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