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Web Marketing All-in-One for Dummies

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ISBN-10: 1118243773

ISBN-13: 9781118243770

Edition: 2nd 2012

Authors: John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

List price: $34.99
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Description:

Web Marketing All-in-One For Dummies potentially replaces 10 other books on a marketer's shelf by covering all the niches needed to market online successfully. Updated to cover the latest trends and technologies in Web marketing, the book clocks in at over 900 pages of content. Minibooks cover:Establishing a Web presence - claiming an online 'home' for a business to serve as a destination and hub for all other activitySearch Engine Optimization - insight on getting yourself found by search engines and, in turn, by consumersWeb Analytics - steps for examining, interpreting, and reacting to the results of your Web marketing activities.Online Advertising - getting your message out to other sites, including display and pay-per-click adsE-Mail Marketing - instruction on how to use e-mail as a way to communicate to consumersBlogging and Podcasting - establishing an online voice that appeals to readers and informs about your businessSocial Media Marketing - a walkthrough of using sites like Facebook, Twitter, and Google+ to connect with customersMobile Marketing - the ins and outs of getting your message onto mobile platforms.
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Book details

List price: $34.99
Edition: 2nd
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/7/2012
Binding: Paperback
Pages: 936
Size: 7.50" wide x 9.25" long x 2.25" tall
Weight: 2.904
Language: English

John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.

Introduction
Web Presence
Internet Business Basics
Making Money Online
Designing to Sell
Creating and Connecting Multiple Websites
Creating Exceptional Copy That Sells
Lead-Generation for Business Growth
Getting Help with Your Web Presence
Search Engine Optimization
Getting Ready for SEO
Choosing the Right Keywords
Eliminating Search Engine Roadblocks
Making Search Engines Love Your Site
Understanding Blended Search
Writing Great Copy for Search Engines
Building Link Love
Analyzing Your Results
Hiring an SEO Professional
Web Analytics
Getting Started with Analytics
Tracking Traffic Volumes
Measuring Your Best Referrers
Measuring Visit Quality
Using Conversion Goals
Using Goal Funnels
Online Advertising and Pay Per Click
Grasping PPC Methods
Combining PPC and Search Engines
Making Keyword Lists That Sell
Writing Ads That Earn Clicks and Pay You Back
Budgeting and Bidding on Keywords
Legally Speaking: PPC and the Law
Using Tools, Tips, and Tricks of the Trade
E-Mail Marketing
Adding E-Mail to a Web Marketing Strategy
Becoming a Trusted Sender
Building a Quality E-Mail List
Constructing an Effective Marketing E-Mail
Making Your E-Mail Content Valuable
Tracking Your E-Mail Campaign Results
Maximizing E-Mail Deliverability
Blogging and Podcasting
Picking Your Blog Topic
Getting Yer Blog On
Writing Like a Blogger
Tracking Other Blogs
Getting Involved on Other Blogs
Promoting Your Posts
Introducing Podcasting
Social Media Marketing
Understanding Social Media
Creating Your Social Media Desktop
Creating Your Social Media Plan
Navigating Top Social Media Sites
Building Your Network
Creating a Winning Social Media Campaign
Mobile Marketing
Getting Started with Mobile Marketing
Planning a Mobile Marketing Campaign
Running Mobile Communication Campaigns
Displaying Your Advertising on Mobile Devices
Delivering Valuable Mobile Content
Getting Paid for Your Mobile Marketing Efforts
Tracking a Mobile Marketing Campaign
Index