Socialnomics How Social Media Transforms the Way We Live and Do Business

Name: Socialnomics How Social Media Transforms the Way We Live and Do Business
Price: 3.26 USD
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ISBN: 9781118232651

ISBN-10: 1118232658

ISBN-13: 9781118232651

Edition: 2nd 2012

Authors: Erik Qualman

List price: $32.95

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Description:

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.In this second edition, author Erik Qualman presents new material including:Where and how social media can produce a better ROI than other components of the marketing mixHow companies have leveraged social media for social good and what you can take away from itWhere social media should reside in an organization and the necessary building blocks for successWhy so many companies still block social media and why this is a detriment to successHow to properly…

Book details

List price: $32.95
Edition: 2nd
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 10/19/2012
Binding: Paperback
Pages: 336
Size: 5.70" wide x 8.80" long x 1.00" tall
Weight: 0.880



Foreword Scott Monty


Acknowledgments


About This Book


Introduction



Word of Mouth Goes World of Mouth



Social Media = Preventive Behavior



Social Media = Braggadocian Behavior



What We Can Learn from Politics



I Care More about What My Neighbor Thinks Than What Google Thinks



Death of Social Schizophrenia



Winners and Losers in a 140-Character World



Next Steps for Companies and the Glass House Generation



Social Media Rolodex and Resources



Social ROI



Social Success Secrets (Give Them to Me Now!)



Blogging: What Works



100 + Social Media Tools



Making Viral Videos



Social Media for B2B



Case Studies



Social Analytics: Big Data and Beyond



Social Organizational Structure



FAQs



Teacher and Company Resources and Exercises


Socialnomics Summary


Notes


About the Author


Index