Olympic Games Effect How Sports Marketing Builds Strong Brands

Name: Olympic Games Effect How Sports Marketing Builds Strong Brands
Price: 9.89 USD
Availability: InStock
ISBN: 9781118171684

ISBN-10: 1118171683

ISBN-13: 9781118171684

Edition: 2nd 2012

Authors: John A. Davis

List price: $42.00

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Description:

Designed to be ready for publication before the 2012 London Olympics, this book will be energetically paced, providing interesting sports marketing and branding insights about the marketing of the Olympic Games themselves, and the unique attraction of the Olympics for corporations in particular. The important lessons of past Olympics will be used to show a 100 year-plus modern tradition based on a several thousand year old testament to the love of sports and competition and how, in recent years, this has evolved into seductively attractive vehicle for a wide range of audiences, from consumers to corporations.

Book details

List price: $42.00
Edition: 2nd
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/20/2012
Binding: Paperback
Pages: 256
Size: 6.02" wide x 9.08" long x 1.20" tall
Weight: 1.188
Language: English



Acknowledgments


Introduction



History, Legacy, Tradition



The Olympic Dream



The Olympic Experience



The Olympic Dynamics



The Olympic Host Cities



Section I Sponsorship Preparation Questions



Success and Achievement



The Olympic Stage



The Olympic Halo



The Olympic Spirit



Section II Sponsorship Preparation Questions



Controversy and Challenge



The Olympic Challenges



Section III Sponsorship Preparation Questions



Reputation Development



The Olympic Opportunity



The Olympic Sponsor Case Brief: Acer



The Olympic Sponsor Case Brief: Samsung



The Olympic Sponsor Case Study: Coca-Cola



The Olympic Sponsor Case Study: Visa



Section IV Sponsorship Preparation Questions



Olympic Marketing Victory



The Olympic Fans



The Olympic Creative Execution



The Olympic Marketing Communications



The Olympic Sponsorship Checklist



The Olympic Sponsorship Lessons



Section V Sponsorship Preparation Questions


About the Companion Web Site


Notes


Index