B2B Social Media Book Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Name: B2B Social Media Book Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Price: 3.64 USD
Availability: InStock
ISBN: 9781118167762

ISBN-10: 1118167767

ISBN-13: 9781118167762

Edition: 2012

Authors: Kipp Bodnar, Jeffrey L. Cohen

List price: $29.95

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Description:

Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for…

Book details

List price: $29.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 1/24/2012
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.10" long x 0.80" tall
Weight: 0.836
Language: English



Foreword Ann Handley


Introduction We Didnï¿½t Wake Up One Day and Write This Book


How We Got Here


This Book Is an Offer


You Want More Examples?


What Did We Miss?


Are You Ready to Go?



The Fundamentals of Social Media Lead Generation



Why B2B Is Better at Social Media Than B2C


The Marketing Status Quo


What Your Marketing Could Be


Five Reasons B2B Companies Are a Better Fit for Social


Media Marketing Than B2C Companies


When Social Media Isnï¿½t Right for B2B


Five-Step Social Media Lead Generation Process


Yes, Chapter 3 in a Social Media Book Is about Search (Itï¿½s That Important!)