B2B Social Media Book Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, E-Mail, and More
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Description: Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social mediaDetails how to create content offers that increase conversion rates and drive leads from social mediaOffers practical advice for incorporating mobile strategies into the marketing mixProvides a step-by-step process for measuring the return on investment of B2B social media strategiesThe B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $29.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 1/24/2012
Size: 6.25" wide x 9.25" long x 1.00" tall
|Foreword Ann Handley|
|Introduction We Didnï¿½t Wake Up One Day and Write This Book|
|How We Got Here|
|This Book Is an Offer|
|You Want More Examples?|
|What Did We Miss?|
|Are You Ready to Go?|
|The Fundamentals of Social Media Lead Generation|
|Why B2B Is Better at Social Media Than B2C|
|The Marketing Status Quo|
|What Your Marketing Could Be|
|Five Reasons B2B Companies Are a Better Fit for Social|
|Media Marketing Than B2C Companies|
|When Social Media Isnï¿½t Right for B2B|
|Five-Step Social Media Lead Generation Process|
|Yes, Chapter 3 in a Social Media Book Is about Search (Itï¿½s That Important!)|