Dethroning the King The Hostile Takeover of Anheuser-Busch, an American Icon
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Description: The amazing true story behind the siege of America′s favorite beer companyHow did InBev, a Belgian company controlled by Brazilians, take over one of America′s most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.In Dethroning the King, the award–winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser–Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company′s fall mirrors America′s dwindling financial and political dominance.Discusses how the takeover of Anheuser–Busch will be seen as a defining moment in U.S. business historyReveals the critical missteps taken by the Busch family and the Anheuser–Busch boardArgues that Anheuser–Busch had a chance to save itself from InBev′s clutches, but strong forces behind the scenes forced it to capitulateFrom the very heart of America′s heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that′s both wide–reaching and profound.
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List price: $18.95
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/8/2011
Size: 6.00" wide x 9.00" long x 1.25" tall
|Cast of Characters|
|The Game Is Afoot|
|Crazy and Lazy at Loggerheads|
|Selling the American Dream|
|The Fourth Abides|
|The Hunter's Frozen Trigger Finger|
|A Babe in the Woods|
|The Old Gobi Desert Trick|
|Mr. Brito Goes to Washington|
|The Board: August, August, and Augusta|
|The Montagues and the Busches|
|A Seller from "Hello"|
|Put Up or Shut Up|
|A Long Way from St. Louis|
|A Toast on Both Sides|
|Cash Out or Hunker Down|
|About the Author|