Measuring the Networked Nonprofit Using Data to Change the World
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Description: The tools nonprofits need to measure the impact of their social mediaHaving a social media measurement plan and approach can no longer be an after–thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit’s decision making process but will produce results–driven metrics for staff and stakeholders.A hands–on resource for nonprofit professionals who must be able to accurately measure the results of their social media venturesWritten by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye PaineFilled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionalsThis important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $27.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 10/30/2012
Size: 7.01" wide x 9.17" long x 0.78" tall