Likeonomics The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Name: Likeonomics The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
Price: 11.04 USD
Availability: InStock
ISBN: 9781118137536

ISBN-10: 1118137531

ISBN-13: 9781118137536

Edition: 2012

Authors: Rohit Bhargava

List price: $18.99

30 day, 100% satisfaction guarantee!

Buy new: $16.34

Marketplace

3 new & used from $11.04

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

How to become a trusted resource for consumers in a society of constant manipulationPeople decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world…

Book details

List price: $18.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 6/8/2012
Binding: Hardcover
Pages: 224
Size: 6.40" wide x 9.10" long x 0.81" tall
Weight: 0.880
Language: English



Warning: Unexpected Honestyï¿½


Prologue: How a Lard Salesman, an NFL Agent, and a YouTube Star Explain Likeonomics


Introduction: Likeability, Rogue Economists, and the Lovable Fool


Authorï¿½s Note: Why I Donï¿½t Write about Synergy and Paradigm Shifts


The Crisis and the Solution


Inside the Modern Believability Crisis: How Rockefellerï¿½s Dimes, War Propaganda, and the Marlboro Man Ruined the World


Navigating the Likeability Gap: What Rwanda, Golf Courses, and Oceanï¿½s Eleven Can Teach Us about the Decisions We Make


The ROI of Likeability: Why Spreadsheets Need to Die, Websites Stink, and Likeable Politicians Always Win