Likeonomics The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
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Description: How to become a trusted resource for consumers in a society of constant manipulationPeople decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their productsA Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 yearsA tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationshipsAuthor Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companiesWith Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $19.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 6/8/2012
Size: 6.75" wide x 9.50" long x 0.75" tall
|Warning: Unexpected Honestyï¿½|
|Prologue: How a Lard Salesman, an NFL Agent, and a YouTube Star Explain Likeonomics|
|Introduction: Likeability, Rogue Economists, and the Lovable Fool|
|Authorï¿½s Note: Why I Donï¿½t Write about Synergy and Paradigm Shifts|
|The Crisis and the Solution|
|Inside the Modern Believability Crisis: How Rockefellerï¿½s Dimes, War Propaganda, and the Marlboro Man Ruined the World|
|Navigating the Likeability Gap: What Rwanda, Golf Courses, and Oceanï¿½s Eleven Can Teach Us about the Decisions We Make|
|The ROI of Likeability: Why Spreadsheets Need to Die, Websites Stink, and Likeable Politicians Always Win|