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Likeonomics The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

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ISBN-10: 1118137531

ISBN-13: 9781118137536

Edition: 2012

Authors: Rohit Bhargava

List price: $18.99
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How to become a trusted resource for consumers in a society of constant manipulationPeople decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world…    
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Book details

List price: $18.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 6/8/2012
Binding: Hardcover
Pages: 224
Size: 6.40" wide x 9.10" long x 0.81" tall
Weight: 0.880

Warning: Unexpected Honesty�
Prologue: How a Lard Salesman, an NFL Agent, and a YouTube Star Explain Likeonomics
Introduction: Likeability, Rogue Economists, and the Lovable Fool
Author�s Note: Why I Don�t Write about Synergy and Paradigm Shifts
The Crisis and the Solution
Inside the Modern Believability Crisis: How Rockefeller�s Dimes, War Propaganda, and the Marlboro Man Ruined the World
Navigating the Likeability Gap: What Rwanda, Golf Courses, and Ocean�s Eleven Can Teach Us about the Decisions We Make
The ROI of Likeability: Why Spreadsheets Need to Die, Websites Stink, and Likeable Politicians Always Win