Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing
List price: $19.99
Buy it from $11.00
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy Ways for brands to form emotional bonds with customers Short, easy to digest ideas that can be accessed in any order Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $19.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 12/16/2011
Size: 6.50" wide x 9.25" long x 1.50" tall
|Preface: Why Brainfluence?|
|About the author|
|Sell to 95 Percent of Your Customerï¿½s Brain|
|Price and Product Brainfluence|
|The ï¿½Ouch!ï¿½ of Paying|
|Brainfluence in Print|
|Loyalty and Trust Brainfluence|
|Brainfluence in Person|
|Brainfluence for a Cause|
|Video, TV, and Film Brainfluence|