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Marketing Research

ISBN-10: 1118112717

ISBN-13: 9781118112717

Edition: 9th 2012

Authors: Carl McDaniel, Roger Gates

List price: $192.99
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Description:

'Marketing Research' presents its subject through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
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Book details

List price: $192.99
Edition: 9th
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 2/17/2012
Binding: Paperback
Pages: 736
Size: 8.03" wide x 10.04" long x 0.94" tall
Weight: 2.970
Language: English