Social Media in the Public Sector Field Guide Designing and Implementing Strategies and Policies
List price: $51.00
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Description: This hands–on practical guide (and companion to the Social Media in the Public Sector) offers a ready–to–use reference to help readers move smoothly through the development and deployment of effective new media strategies and policies within their own organizations. The book is filled with illustrative examples, screenshots, diagrams and graphics. Written to be engaging and accessible, the guide has minimal technical jargon, acronyms or "govspeak". The guidebook includes case studies in the words of those who have implemented new media strategies and an accompanying community–driven website with links to the authors′ blogs and practitioner social networks.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $51.00
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/13/2012
Size: 7.00" wide x 9.00" long x 0.50" tall
Ines Mergel is assistant professor for public administration and international affairs at the Maxwell School of Citizenship and Public Affairs at Syracuse University.
|Figures and Tables|
|How Did We Get Here?|
|What Are Social Media, and Why Should Government Pay Attention to Them?|
|Social Media Versus Traditional Media|
|The Social Media Ecosystem in the Public Sector|
|Social Media in Action|
|What's Driving Social Media Adoption-and Why Is All This Happening Now?|
|The Tools: Where Do I Start?|
|Social Networking Services|
|Choosing the Tool That's Right for You|
|Policy and Implementation|
|Social Media Strategy|
|Social Media Tactics|
|Key Elements of a Social Media Policy|
|Employee Social Media Use: Personal Versus Professional|
|Where Do We Go from Here?|
|The Future of Social Media in the Public Sector|