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Foreword | |
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Acknowledgments | |
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Introduction | |
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Using This Book | |
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Tactic Checklist | |
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Setup | |
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Claim Your User Name on Facebook | |
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Brand Your YouTube Channel | |
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Claim Your Venue on foursquare | |
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Create a Branded foursquare Page | |
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Create a Custom Twitter Background | |
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Brand Your Facebook Page | |
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Add Multiple Administrators to Your Facebook Page | |
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Set and Display Rules for Your Facebook Community | |
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Allow Supporters to Post Content on Your Facebook Page | |
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Monitor Facebook Page Activity with Alerts | |
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Use Commenting Tools that Authenticate with Social Accounts | |
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Add a Facebook Like Button to Your Web Site or Blog | |
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Add a Twitter Follow Button to Your Site | |
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Include the ShareThis Sharing Button | |
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Create a Flickr Pro Account | |
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Publish Photos Under a Creative Commons License | |
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Submit Your Photos to Flickr Groups | |
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Communicate | |
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Use Collaboration Tools to Manage Twitter Accounts | |
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Create Twitter Lists | |
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Display Names of Staff Contributing to Twitter and Facebook | |
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Connect with the Top Tweeters in Your Area | |
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Monitor Local Twitter Activity Using Hashtags | |
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Make Your Tweets Retweetable | |
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Sign up for Tweets for Good | |
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Recruit New Staff and Volunteers | |
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Start, Join, and Organize Conversations with Hashtags | |
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Promote an Event or Campaign with a Hashtag | |
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Contribute to Mission-Related Twitter Hashtags | |
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Use TwitPic to Share Photos and Videos | |
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Display RSS Feeds on Your Web Site | |
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Display Live Twitter Content on Your Web Site and Blog | |
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Feed Your Blog to Twitter and Facebook | |
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Use Facebook Social Plug-ins on Your Site | |
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Add Events to Your Facebook Page | |
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Integrate Other Social Channels with Facebook | |
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Include Social Channels in Contact Information | |
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Integrate Supporter Photos with Other Channels | |
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Submit Content to Social News and Bookmarking Sites | |
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Create a Wikipedia Entry | |
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Create a Social Media Newspaper | |
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Make a Buzzworthy Video | |
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Participate in a Video Contest | |
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Livestream Your Events | |
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Provide Instant Access to Content with QR Codes | |
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Share Presentations and Documents Online | |
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Engage | |
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Create a Facebook Welcome Tab | |
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Encourage Action with Facebook Custom Tab | |
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Encourage Supporters to Share Facebook Content | |
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Launch a Like Campaign | |
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Use Facebook as Your Organization's Page | |
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Ask Your Facebook Fans a Question | |
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Get Creative with Avatars | |
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Add a Tweet Button to Your Web Site or Blog | |
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Empower Supporters to Take Social Action | |
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Build Real Relationships with Social Communication | |
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Ask Influences to Share Your News | |
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Engage the Blogging Community | |
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Broadcast the Backchannel Buzz at Your Event | |
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Organize a Twitter Chat with a Hashtag | |
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Organize a Tweetup | |
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Reward Your Supporters for Checking In | |
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Add Mission-Related Tips on foursquare | |
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Create a Custom Badge on foursquare | |
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Participate in Giving Contests [with Caution] | |
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Launch a Social Contest on Facebook | |
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Build Stewardship Through Video | |
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Ask Supporters to Share Photos or Videos | |
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Hold a Video Response Contest | |
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Create a Flickr Group to Support Your Mission | |
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Hold a Photo Contest | |
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Create a Photo Petition | |
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Organize a Petition on Twitter | |
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Socialize Your Internal Communications | |
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Treat Your Social Networks Like V.I.P.s | |
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Create Your Own Online Community | |
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Fundraise | |
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Raise Money with Causes | |
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Encourage Supporters to Make a Wish | |
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Create a Facebook Donation Tab | |
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Hold a Tweetathon | |
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Launch a Sponsored Tweet Campaign | |
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Organize a Fundraising Campaign through Twitter | |
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Increase Conversions with Video Overlays | |
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Use Video Annotations as Calls to Action | |
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Enable Social Giving with Peer Fundraising Tools | |
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Launch a Check In for Charity Campaign | |
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Participate in Social Buying Platforms | |
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Submit Your Organization to be Featured on Philanthroper | |
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Ask Supporters to Pledge Social Actions | |
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Participate in Social Gaming | |
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Take your Fundraising Events to an Alternate Reality | |
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Measure | |
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Analyze Facebook Activity with Insights | |
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Understand Your YouTube Audience | |
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Track Referrals from Social Sites | |
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Measure New Visitors from Social Channels | |
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Track Link Performance with Short URLs | |
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Monitor Your Organization's Name on Twitter | |
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Measure the Reach of Your Tweets | |
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Calculate Your Twitter Influence | |
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Create a Social Media Listening Dashboard | |
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Use Social Media Monitoring Applications | |
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Get a Strategy | |
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About the Authors | |
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Index | |