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Hey, Whipple, Squeeze This The Classic Guide to Creating Great Ads

ISBN-10: 1118101332

ISBN-13: 9781118101339

Edition: 4th 2012

Authors: Luke Sullivan, Edward Boches, Sam Bennett

List price: $19.95
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Description:

The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains:Important new chapters and updates that bring Whipple into the new digital worldNew content and examples for how to use social media and other emerging platformsIllustrate what's changing in the new world of advertising—and what isn'tHey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
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Book details

List price: $19.95
Edition: 4th
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/6/2012
Binding: Paperback
Pages: 400
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.364
Language: English

Sam Bennett is the creator of the Organized Artist Company, which is dedicated to helping creative people get unstuck, especially by helping them focus and move forward on their goals. She holds workshops, teleclasses, public speaking engagements, and private consulting. Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day is her first book.