Engagement Marketing How Small Business Wins in a Socially Connected World

Name: Engagement Marketing How Small Business Wins in a Socially Connected World
Availability: InStock
ISBN: 9781118101025

ISBN-10: 1118101022

ISBN-13: 9781118101025

Edition: 2012

Authors: Gail F. Goodman, Gail F. Goodman

List price: $18.99

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Description:

A definitive guide to growing your business through "Engagement Marketing" As a small business owner, you know how to draw in customers. Yet you know you could do more to expand word-of-mouth and bring back repeat customers. Put another way, you want to more effectively engage your customers. The New Marketing Chemistry explains how to use Engagement Marketing chemistry to grow your business. It outlines a three-step formula, which begins with creating great experiences for your customers. Next, you use email and other tools to remind customers of those experiences on an ongoing basis. Third, you use social media to create a dialogue with interested potential customers. The New Marketing…

Book details

List price: $18.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 4/27/2012
Binding: Hardcover
Pages: 224
Size: 6.30" wide x 9.30" long x 0.88" tall
Weight: 0.880



Foreword



Introduction



Rev Up Your Engagement Marketing Engine



The Engagement Marketing Cycle



Deliver a WOW! Experience



Entice to Stay in Touch



Engage People



How Engagement Marketing Drives New Prospects to Your Door



Get More Business With Engagement Market



How Social Visibility Happens



Engagement Marketing in Action: Real-World Examples



Engagement Marketing Tips and Tricks



Overcoming Common Obstacles



Resources


Glossary


About the Author


Acknowledgments


Index