Engagement Marketing How Small Business Wins in a Socially Connected World
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Description: A definitive guide to growing your business through "Engagement Marketing" As a small business owner, you know how to draw in customers. Yet you know you could do more to expand word-of-mouth and bring back repeat customers. Put another way, you want to more effectively engage your customers. The New Marketing Chemistry explains how to use Engagement Marketing chemistry to grow your business. It outlines a three-step formula, which begins with creating great experiences for your customers. Next, you use email and other tools to remind customers of those experiences on an ongoing basis. Third, you use social media to create a dialogue with interested potential customers. The New Marketing Chemistry will help you make a bigger name for your company, be the preferred choice of your customers, build your network, and reach your business goals. It's filled with practical, hands-on advice based on the authors' experience along with best practices and recommendations from thousands of successful small business-to-business and business-to-consumer owners and nonprofit organizations. Learn how to create awesome customer experiences that spark word-of-mouth referrals and repeat business A step-by-step guide includes worksheets and a 21-day plan to launch your low-cost and no-cost Engagement Marketing efforts Get practical and tactical advice on how to successfully navigate social media for your small business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses; Eric Groves is senior vice president at Constant Contact and author of The Constant Contact Guide to Email Marketing
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $19.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 4/27/2012
Size: 6.30" wide x 9.30" long x 0.88" tall
|Rev Up Your Engagement Marketing Engine|
|The Engagement Marketing Cycle|
|Deliver a WOW! Experience|
|Entice to Stay in Touch|
|How Engagement Marketing Drives New Prospects to Your Door|
|Get More Business With Engagement Market|
|How Social Visibility Happens|
|Engagement Marketing in Action: Real-World Examples|
|Engagement Marketing Tips and Tricks|
|Overcoming Common Obstacles|
|About the Author|