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Markets Never Forget (But People Do) How Your Memory Is Costing You Money--And Why This Time Isn't Different

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ISBN-10: 111809154X

ISBN-13: 9781118091548

Edition: 2012

Authors: Ken Fisher, Lara Hoffmans

List price: $19.99
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History repeats itself, a reminder and mantra for post-Great Recession investors Markets Never Forget (But People Do) sets out to correct a major misconception: that the new investment era in which the market now finds itself is unlike anything we've ever seen before. Bestselling author Ken Fisher revisits the past to prove that history is simply repeating itself, that what is to come is no different to what has come before it. There's nothing "new" about the current economic period, as history has proved that there is always a resurgence in market activity following a recession. With the help of this book, smart investors can spot the trends and patterns that will enable them to thrive in the months and years to come. With the Great Recession technically over, investors are bracing themselves for the "New Normal," an investment period unlike any before with massive long-term unemployment and a stagnant economy, but this is not borne out by market history Pundits and media analysts have generated a mass hysteria about the so-called "new" investment era following the 2008 market crash, but the old rules still do apply A walk through the past shows that history does, indeed, repeat itself and that we can find patterns (and refuge) in historical cycles to see how best to prepare for the future Co-written by Ken Fisher, CEO of Fisher Investments, which has one of the largest client outreach programs in the country Every one of the Fisher's previous books have ranked on the Wall Street Journal and New York Times bestseller lists In this exciting new book, Fisher does the legwork for investors everywhere, identifying similarities and trends from past booms/bust cycles in order to guide them safely through to the other side.
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Book details

List price: $19.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 11/11/2011
Binding: Hardcover
Pages: 240
Size: 6.75" wide x 9.50" long x 1.00" tall
Weight: 1.936
Language: English

Lara Hoffmans specializes in managing high net worth clients. She is the Senior Content Editor at Fisher Investments, and coauthored with Ken Fisher the bestsellers The Only Three Questions that Count and The Ten Roads to Riches.

The Plain-Old Normal
Yes Sir, Sir John
The Normal Normal
The Jobless Recovery
The Always Feared, Rarely Seen Double Dip
Fooled by Averages
Bull Markets Are Inherently Above Average
Viva the V
Normal Returns Are Extreme, Not Average.
The Pause That Refreshes (and Confuses)
Getting Average Returns Is Hard�Really Hard
Volatility Is Normal-and Volatile
What the Heck is Volatility?
Volatility Is Volatile
The Daily Grind
Stocks Are Less Volatile Than Bonds?
Economic Volatility�Also Normal
Volatility Isn't Inherently Bad
Never a Dull Moment
Secular Bear? (Secular) Bull!
Seeing the World Through Bear-Colored Glasses
Two Secular Bear Markets?
Stocks�Up Vastly More Than Down
Debt and Deficient thinking
Deficits Aren't Bad, but Surpluses Will Kill You
The History of Big Government Debt
Just Who Is at Default Here?
Long-Term Love and Other Investing Errors
No One Category Is Best for All Time
Long-Term Love Is Like Long-Term Forecasting�Both Wrong
It's Still Heat Chasing Even When It Seems Safe
Use History to Your Advantage
Enter the Ideology-Free Zone
Your Party Isn't Better
Presidents and Risk Aversion
Perverse Inverse�It's Four and One
Poli-Tics Go Global
Poli-Tics Versus Entrepreneurs
It's (Always Been) a Global World, After All
It's Always Been a Small World
Seeing the World Right