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Markets Never Forget (but People Do) How Your Memory Is Costing You Money--And Why This Time Isn't Different

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ISBN-10: 111809154X

ISBN-13: 9781118091548

Edition: 2012

Authors: Kenneth L. Fisher, Lara W. Hoffmans

List price: $27.00
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Description:

History repeats itself, a reminder and mantra for post-Great Recession investors Markets Never Forget (But People Do) sets out to correct a major misconception: that the new investment era in which the market now finds itself is unlike anything we've ever seen before. Bestselling author Ken Fisher revisits the past to prove that history is simply repeating itself, that what is to come is no different to what has come before it. There's nothing "new" about the current economic period, as history has proved that there is always a resurgence in market activity following a recession. With the help of this book, smart investors can spot the trends and patterns that will enable them to thrive in…    
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Book details

List price: $27.00
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 11/11/2011
Binding: Hardcover
Pages: 240
Size: 6.10" wide x 9.00" long x 1.00" tall
Weight: 0.990
Language: English

Ken Fisher was born November 29, 1950 in San Francisco, California. Fisher is best known for his prestigious Portfolio Strategy column in Forbes magazine, where his twenty-five-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes 90-plus-year history. Ken is the founder, Chairman, and CEO of Fisher Investments, an independent global money management firm. He is on Investment Advisor magazine's prestigious IA-25 list of the industry's most influential people; is the award-winning author of numerous scholarly articles; and has published books, including the New York Times bestsellers The Only Three Questions That Count and The Ten Roads to Riches - both…    

KEN FISHER is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his over 25-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes's 90-plus year history. He is the founder, Chairman, and CEO of Fisher Investments, an independent global money management firm with over $32 billion under management (as of 6/30/10). Fisher is ranked #289 on the 2009 Forbes 400 list of richest Americans, and #721 on the 2010 Forbes Global Billionaire list. In 2010, Investment Advisor magazine named him as one of the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles,…    

Preface
Acknowledgments
The Plain-Old Normal
Yes Sir, Sir John
The Normal Normal
The Jobless Recovery
The Always Feared, Rarely Seen Double Dip
Fooled by Averages
Bull Markets Are Inherently Above Average
Viva the V
Normal Returns Are Extreme, Not Average.
The Pause That Refreshes (and Confuses)
Getting Average Returns Is Hard�Really Hard
Volatility Is Normal-and Volatile
What the Heck is Volatility?
Volatility Is Volatile
The Daily Grind
Stocks Are Less Volatile Than Bonds?
Economic Volatility�Also Normal
Volatility Isn't Inherently Bad
Never a Dull Moment
Secular Bear? (Secular) Bull!
Seeing the World Through Bear-Colored Glasses
Two Secular Bear Markets?
Stocks�Up Vastly More Than Down
Debt and Deficient thinking
Deficits Aren't Bad, but Surpluses Will Kill You
The History of Big Government Debt
Just Who Is at Default Here?
Long-Term Love and Other Investing Errors
No One Category Is Best for All Time
Long-Term Love Is Like Long-Term Forecasting�Both Wrong
It's Still Heat Chasing Even When It Seems Safe
Use History to Your Advantage
Poli-Ticking
Enter the Ideology-Free Zone
Your Party Isn't Better
Presidents and Risk Aversion
Perverse Inverse�It's Four and One
Poli-Tics Go Global
Poli-Tics Versus Entrepreneurs
It's (Always Been) a Global World, After All
It's Always Been a Small World
Seeing the World Right
Conclusion
Appendix
Notes
Index