Marketing Research Essentials

Name: Marketing Research Essentials
Price: 3.14 USD
Availability: InStock
ISBN: 9781118043172

ISBN-10: 1118043170

ISBN-13: 9781118043172

Edition: 2nd 2013

Authors: Carl McDaniel, Roger Gates, Subramanian Sivaramakrishnan, Kelley Main

List price: $171.95

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Description:

Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the latest trends and what works and what doesn't. This text offers real data by real people, who have conducted real research and made it really concise for students. Praised by student reviewers for its accessible approach, the second Canadian edition of Marketing Research Essentials is the only text that covers data analysis in both Excel and SPSS, offering readers a more relevant and applied approach to the subject.

Book details

List price: $171.95
Edition: 2nd
Copyright year: 2013
Publisher: John Wiley & Sons Canada, Limited
Publication date: 8/27/2013
Binding: Paperback
Pages: 560
Size: 8.50" wide x 10.90" long x 1.20" tall
Weight: 2.486
Language: English