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Marketing Research Essentials, Second Canadian Edition

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ISBN-10: 1118043170

ISBN-13: 9781118043172

Edition: 2nd 2013

Authors: Carl McDaniel, Roger Gates, Kelley Main, Subramanian Sivaramakrishnan

List price: $173.95
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Description:

Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the latest trends and what works and what doesn't. This text offers real data by real people, who have conducted real research and made it really concise for students. Praised by student reviewers for its accessible approach, the second Canadian edition of Marketing Research Essentials is the only text that covers data analysis in both Excel and SPSS, offering readers a more relevant and applied approach to the subject.
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Book details

List price: $173.95
Edition: 2nd
Copyright year: 2013
Publisher: John Wiley & Sons Canada, Limited
Publication date: 8/27/2013
Binding: Paperback
Pages: 560
Size: 8.43" wide x 10.83" long x 0.67" tall
Weight: 2.332
Language: English