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| Note to the Reader: Chapters or sections not in the main bound volume (Intellectual Property: Valuation, Exploitation, and Infringement Damages: 978-0-471-68323-0) are indicated by "(New)" after the title. Material new to or modified in this supplement is indicated by an asterisk (*) in the left margin in the contents and throughout the supplement. | |
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| Preface | |
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| Valuation | |
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| Intellectual Property Landscape (New) | |
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| 80% of Corporate Value Is Intellectual Property and Intangible Assets | |
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| Over Seven Million Patents | |
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| Corporations Own the Most Patents | |
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| All Industries Are Patenting Inventions | |
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| Trademarks | |
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| Trademarks Are Supported with Huge Ad Spending | |
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| Copyrights | |
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| Trade Secrets | |
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| Business of Licensing | |
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| U.S. Congress Flirts with Disaster (New) | |
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| Patent Litigation Venue | |
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| Patent Infringement Damages | |
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| Injunctions for Only Competitors | |
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| Harming Our Only Economic Advantage | |
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| Risk-Adjusted Cash Flows (New) | |
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| Required Rates of Return | |
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| Capital Asset Pricing Model | |
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| Build-Up Method | |
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| Venture Capital Rates of Return | |
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| Probability of Success | |
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| Conclusion | |
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| Dealing with Risk and Uncertainty in Intellectual Property Valuation and Exploitation (New) | |
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| Risk versus Uncertainty | |
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| Decision Analysis and Decision Trees | |
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| Decision Tree Components and Conventions | |
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| Monte Carlo Techniques | |
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| Markov Chains | |
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| Obtaining Information from Indirect Observation: Shadow Pricing | |
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| Bayesian Analysis | |
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| Option Pricing Models | |
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| Limitations on Rationality in Decision Making: The Effects of Perception and Biases on Decision Making | |
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| Conclusion | |
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| Rights of Privacy, Publicity, and Celebrity Persona (New) | |
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| Introduction | |
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| Legal Underpinnings | |
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| Trademark Rights | |
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| Copyright | |
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| Legal Uncertainties and Solutions | |
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| A Photography Issue | |
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| Conclusion | |
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| Intellectual Property and Intangible Asset Volatility (New) | |
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| Licensing | |
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| Royalty Rates and License Fees for Technology (New) | |
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| Royalty Rates | |
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| Per Unit Royalties | |
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| Royalties Based on Profitability | |
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| License Fees | |
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| Medical Device Industry Royalty Rates | |
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| Medical Device Industry License Fee Distribution | |
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| Conclusion | |
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| The Magnitude and Meaning of Royalty Misreporting (New) | |
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| Introduction | |
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| "Why?" versus "How?" | |
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| Math Errors: 5% Error Rate | |
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| Royalty Rate Errors: 4% Error Rate | |
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| Transfer Prices: 4% Error Rate | |
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| Unreported Benchmarks and Milestones: 5% Error Rate | |
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| Unreported Sales: 16% Error Rate | |
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| Disallowed Deductions: 9% Error Rate | |
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| Unreported Sublicenses: 17% Error Rate | |
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| Questionable License Interpretation: 40% Error Rate | |
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| Conclusion | |
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| Intellectual Property Audit and Management (New) | |
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| Introduction | |
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| Intellectual Property Is Important | |
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| But Intellectual Property Is Frequently Mismanaged | |
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| Why the Intellectual Property Dichotomy? | |
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| The First Step: An Intellectual Property Audit | |
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| From IP Audit to IP Management | |
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| Insufficient Approaches | |
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| A New Intellectual Property Management Paradigm | |
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| Available Tools | |
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| Benefits of Intellectual Property Management | |
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| When to Do an Intellectual Property Audit | |
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| How to Do an Intellectual Property Audit | |
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| Software Solutions to Make the Job Easier | |
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| Conclusion | |
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| Quantifying Reasonable Royalties: The Entire Market Value Rule (New) | |
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| New Measure of Infringement Damages-Future Damages (New) | |
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| Royalty Rate for Future Damages | |
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| What About Future Lost Profits? | |
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| Continually Evolving Patent Damages (New) | |
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| Post-Verdict Royalty Rates | |
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| Optimize Your Patented Technology or Lose It | |
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| Litigation-Based Licenses | |
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| The 25% Rule Is Dead (New) | |
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| More Sample Royalty Rate Information (New) | |
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| Trademark Royalty Rates (New) | |
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| Pharmaceutical and Biotechnology Royalty Rates (New) | |
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| Telecommunications Royalty Rates (New) | |
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| Index | |