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Intellectual Property Valuation, Exploitation and Infringement Damages 2012 Cumulative Supplement

ISBN-10: 1118037502

ISBN-13: 9781118037508

Edition: 11th 2012

Authors: Russell L. Parr

List price: $105.00
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Description:

Designed to simplify the process of attaching a dollar amount to intangible assets,Intellectual Property Valuation, Exploitation and Infringement Damages 2012 Cumulative Supplement provides practical tools for evaluating the investment aspects of licensing and joint venture decisions. It discusses the legal, tax, and accounting practices and procedures related to such arrangements and examines the business economics of strategies involving intellectual property licensing and joint ventures. Licensing professionals are provided analytical models to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.
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Book details

List price: $105.00
Edition: 11th
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 4/3/2012
Binding: Paperback
Pages: 336
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.012
Language: English

Note to the Reader: Chapters or sections not in the main bound volume (Intellectual Property: Valuation, Exploitation, and Infringement Damages: 978-0-471-68323-0) are indicated by "(New)" after the title. Material new to or modified in this supplement is indicated by an asterisk (*) in the left margin in the contents and throughout the supplement.
Preface
Valuation
Intellectual Property Landscape (New)
80% of Corporate Value Is Intellectual Property and Intangible Assets
Over Seven Million Patents
Corporations Own the Most Patents
All Industries Are Patenting Inventions
Trademarks
Trademarks Are Supported with Huge Ad Spending
Copyrights
Trade Secrets
Business of Licensing
U.S. Congress Flirts with Disaster (New)
Patent Litigation Venue
Patent Infringement Damages
Injunctions for Only Competitors
Harming Our Only Economic Advantage
Risk-Adjusted Cash Flows (New)
Required Rates of Return
Capital Asset Pricing Model
Build-Up Method
Venture Capital Rates of Return
Probability of Success
Conclusion
Dealing with Risk and Uncertainty in Intellectual Property Valuation and Exploitation (New)
Risk versus Uncertainty
Decision Analysis and Decision Trees
Decision Tree Components and Conventions
Monte Carlo Techniques
Markov Chains
Obtaining Information from Indirect Observation: Shadow Pricing
Bayesian Analysis
Option Pricing Models
Limitations on Rationality in Decision Making: The Effects of Perception and Biases on Decision Making
Conclusion
Rights of Privacy, Publicity, and Celebrity Persona (New)
Introduction
Legal Underpinnings
Trademark Rights
Copyright
Legal Uncertainties and Solutions
A Photography Issue
Conclusion
Intellectual Property and Intangible Asset Volatility (New)
Licensing
Royalty Rates and License Fees for Technology (New)
Royalty Rates
Per Unit Royalties
Royalties Based on Profitability
License Fees
Medical Device Industry Royalty Rates
Medical Device Industry License Fee Distribution
Conclusion
The Magnitude and Meaning of Royalty Misreporting (New)
Introduction
"Why?" versus "How?"
Math Errors: 5% Error Rate
Royalty Rate Errors: 4% Error Rate
Transfer Prices: 4% Error Rate
Unreported Benchmarks and Milestones: 5% Error Rate
Unreported Sales: 16% Error Rate
Disallowed Deductions: 9% Error Rate
Unreported Sublicenses: 17% Error Rate
Questionable License Interpretation: 40% Error Rate
Conclusion
Intellectual Property Audit and Management (New)
Introduction
Intellectual Property Is Important
But Intellectual Property Is Frequently Mismanaged
Why the Intellectual Property Dichotomy?
The First Step: An Intellectual Property Audit
From IP Audit to IP Management
Insufficient Approaches
A New Intellectual Property Management Paradigm
Available Tools
Benefits of Intellectual Property Management
When to Do an Intellectual Property Audit
How to Do an Intellectual Property Audit
Software Solutions to Make the Job Easier
Conclusion
Quantifying Reasonable Royalties: The Entire Market Value Rule (New)
New Measure of Infringement Damages-Future Damages (New)
Royalty Rate for Future Damages
What About Future Lost Profits?
Continually Evolving Patent Damages (New)
Post-Verdict Royalty Rates
Optimize Your Patented Technology or Lose It
Litigation-Based Licenses
The 25% Rule Is Dead (New)
More Sample Royalty Rate Information (New)
Trademark Royalty Rates (New)
Pharmaceutical and Biotechnology Royalty Rates (New)
Telecommunications Royalty Rates (New)
Index