New Rules of Marketing and PR How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Name: New Rules of Marketing and PR How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Price: 4.65 USD
Availability: InStock
ISBN: 9781118026984

ISBN-10: 1118026985

ISBN-13: 9781118026984

Edition: 3rd 2011

Authors: David Meerman Scott

List price: $13.99

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Description:

To solidify the position of The New Rules of Marketing & PR as the top social media marketing book, a third edition is required. It will incorporate several additions and changes including: a new introduction discussing changes since the previous edition two new chapters-mobile marketing and real-time marketing & PR- plus updated information about measurement, new tools, and many new case examples The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. #xA0; The New Rules of…

Book details

List price: $13.99
Edition: 3rd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 10/4/2011
Binding: Paperback
Pages: 366
Size: 5.75" wide x 9.25" long x 1.25" tall
Weight: 1.056
Language: English

David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic infoprmation division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing. His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound…