Thinking about Answers The Application of Cognitive Processes to Survey Methodology
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Description: In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $65.00
Copyright year: 1996
Publisher: John Wiley & Sons, Limited
Publication date: 10/12/2010
Size: 5.75" wide x 8.75" long x 0.75" tall
|Methods for Determining Cognitive Processes and Questionnaire Problems|
|Answering a Survey Question: Cognitive and Communicative Processes|
|Psychological Sources of Context Effects in Survey Measurement|
|The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement|
|Order Effects Within a Question: Presenting Categorical Response Alternatives|
|Counting and Estimation|
|Implications for Questionnaire Design and the Conceptualization of the Survey Interview|