Thinking about Answers The Application of Cognitive Processes to Survey Methodology

Name: Thinking about Answers The Application of Cognitive Processes to Survey Methodology
Price: 61.77 USD
Availability: InStock
ISBN: 9781118016091

ISBN-10: 1118016092

ISBN-13: 9781118016091

Edition: 1996

Authors: Seymour Sudman, Norman M. Bradburn, Norbert Schwarz

This item qualifies for FREE shipping.

30 day, 100% satisfaction guarantee!

Buy new: $61.77

Marketplace

2 new & used from $71.08

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

Book details

Copyright year: 1996
Publisher: John Wiley & Sons, Limited
Publication date: 10/12/2010
Binding: Paperback
Pages: 322
Size: 0.39" wide x 0.39" long x 0.39" tall
Weight: 1.034
Language: English




Introduction



Methods for Determining Cognitive Processes and Questionnaire Problems



Answering a Survey Question: Cognitive and Communicative Processes



Psychological Sources of Context Effects in Survey Measurement



The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement



Order Effects Within a Question: Presenting Categorical Response Alternatives



Autobiographical Memory



Event Dating



Counting and Estimation



Proxy Reporting



Implications for Questionnaire Design and the Conceptualization of the Survey Interview