Marketing Management The Big Picture

Name: Marketing Management The Big Picture
Availability: InStock
ISBN: 9781118014554

ISBN-10: 1118014553

ISBN-13: 9781118014554

Edition: 2015

Authors: Christie L. Nordhielm, Marta Dapena Baron

List price: $160.00

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Description:

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well–known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

Book details

List price: $160.00
Copyright year: 2015
Publisher: John Wiley & Sons, Limited
Publication date: 2/28/2014
Binding: Paperback
Pages: 432
Size: 7.10" wide x 9.10" long x 0.60" tall
Weight: 1.628
Language: English