Value of Business Analytics Identifying the Path to Profitability

ISBN-10: 1118012399

ISBN-13: 9781118012390

Edition: 2011

Authors: Evan Stubbs

List price: $39.99 Buy it from $4.04
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

Used Starting from $4.04
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $39.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 7/28/2011
Binding: Hardcover
Pages: 322
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.166
Language: English

Preface
Acknowledgments
Introduction and Background
The Power of Information
Modern-Day Magicians
The Secret of Success
Notes
The Importance of Business Analytics
Introduction
Business Analytics: A Definition
Role of the Organization
Reasons behind Strategic Planning
Business Analytics and the Traditional View
Business Analytics and the External View
Business Analytics and the Internal View
Business Analytics and the Customer View
Fostering Innovation and Invention
Delivering value through Renewable Return
Summary
Note
The Challenges of Tactical Delivery
Introduction
Core Vocabulary
Common Team structures
Roles and Responsibilities
Challenges of Applying Business Analytics
Finding the Path to Profitability
Telling the value of Analytics
Meeting and Overcoming These Challenges
The Four-Step Framework
Note
Defining the Value of Business Analytics
Introduction
Why You Need to Define the value
Different Types of Value
Role of the Business Case
Identifying Tangible Value
Identifying Intangible Value
Simulating Business Cases
Practical Example: Reducing Churn in Telecommunications
Summary
Communicating the Value Proposition
Introduction
Why You Need to Plan Your Communication Strategy
Need for a Communication Strategy
Awareness and Information Relevancy
Organizational and Societal Cultural Considerations
Conceptual Relevancy
The path to Persuasion
Practical Example: A Forecasting Model for Planning
Summary
Note
Creating the Execution Plan and Delivering Value
Introduction
why You Need an Execution Plan
Role of the Execution Plan
Establishing Direction
Delivering to the Plan
Dealing with Resource constraints
Planning for Success
Practical Example: Social Network Analysis
Summary
Delivering the Measurement Framework
Introduction
Why a Measurement Framework is Essential
Role of the Measurement Framework
Measuring What Is important
Establishing a Measurement Framework
Delivering the Measurement Framework
Advanced Measurement Concepts
Practical Example: The Ongoing Growth of an Analytics Team
Summary
Bringing It All Together
Introduction
Sarah's Challenges
The Light-Bulb Moment
Transforming the Organization
Summary
Glossary
About the Author
Index
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×