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Contemporary Business 2012

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ISBN-10: 1118010302

ISBN-13: 9781118010303

Edition: 14th 2012 (Revised)

Authors: Louis E. Boone, David L. Kurtz

List price: $145.95
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Description:

Boone & Kurtz: Contemporary Business, 14th Edition 2012 Update delivers Introduction to Business solutions at the speed of business - providing much needed currency to events in the business world that make the news every day.  This edition is the most current and comprehensive Introduction to Business product which builds on the wide array of new concepts from all aspects of the business world including marketing, management, accounting, finance, and economics.  The 14th Edition 2012 Update has the most up-to-date content on the market. Coverage of ethics in the book are enhanced by the revision of most "Solving an Ethical Controversy" Feature, in addition to updates on any references to ethical situations/corporate scandals referenced in the product. The book contains more practice and assessment questions; current content through the Weekly Updates Sites and Business Hot Topics; interactive tutorials through simulations; and engaging videos through Greensburg, KS continuing case.
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Book details

List price: $145.95
Edition: 14th
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/8/2011
Binding: Paperback
Pages: 768
Size: 9.25" wide x 11.00" long x 1.25" tall
Weight: 3.322

Business in a Global Environment
The Changing Face of Business
Business Ethics and Social Responsibility
Economic Challenges Facing Contemporary Business
Competing in World Markets
Starting and Growing Your Business
Forms of Business Ownership and Organization
Starting Your Own Business: The Entrepreneurship Alternative
Management: Empowering People to Achieve Business
Management, Leadership, and the Internal Organization
Human Resource Management: From Recruitment to Labor Relations
Top Performance through Empowerment, Teamwork, and Communication
Production and Operations Management
Marketing Management
Customer-Driven Marketing
Product and Distribution Strategies
Promotion and Pricing Strategies
Managing Technology and Information
Using Technology to Manage Information
Managing Financial Resources
Understanding Accounting and Financial Statements
The Financial System
Financial Management
Business Law A-1
Insurance and Risk Management A-18
Personal Financial Planning A-31
Developing a Business Plan A-43
Careers in Contemporary Business A-53