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Acknowledgments | |
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Introduction | |
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Why Update Edison in the Boardroom? | |
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A Brief History | |
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The Edison Mind-Set | |
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The Intellectual Property Management System | |
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Summary | |
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The Changing Environment for IP Management | |
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The Rise of the NPE (Nonpracticing Entity) | |
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Technology Convergence | |
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The Arrival of the Chief Intellectual Property Officer (CIPO) | |
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The Globalization of Business | |
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The Changing Legal Environment | |
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The Continuing Lack of a Formal IP Marketplace | |
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The Rise of the IP Investor | |
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Summary | |
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Level One: Defend Position | |
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What Level One Companies Are Trying to Accomplish | |
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Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer | |
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Best Practices for Level One: Defend Position | |
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Summary | |
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Level Two: Manage Costs | |
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What Level Two Companies Are Trying to Accomplish | |
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Best Practices for Level Two: Manage Costs | |
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Summary | |
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Level Three: Capture Value | |
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What Level Three Companies Are Trying to Accomplish | |
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Best Practices for Level Three: Capture Value | |
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Summary | |
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Level Four: Synthesize Opportunities | |
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What Level Four Companies Are Trying to Accomplish | |
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Best Practices for Level Four: Synthesize Opportunities | |
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Summary | |
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Level Five: Shape the Future | |
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What Level Five Companies Are Trying to Accomplish | |
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The Characteristics of the Future | |
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The Characteristics of Sustainable Corporations | |
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Best Practices for Level Five: Shape the Future | |
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Summary | |
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What to Do When You're Not on the Pyramid | |
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Is My Company on the Pyramid? | |
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Is My Company a Candidate for the Edison Pyramid? | |
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Characterizing IP-Indifferent Companies | |
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How Companies Can Destroy Value | |
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Moving toward the Edison Hierarchy | |
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Summary | |
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The Procter & Gamble Journey | |
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Beyond Make and Sell | |
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Out-Licensing Technology | |
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Additional Growth via Effective Policy Changes | |
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Reinventing and Integrating Trademarks and Brands | |
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Looking Externally | |
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IP as an Enabler to Innovation | |
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Looking Forward | |
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Significant Developments in Intellectual Property Law in the Past 10 Years | |
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Recognition of Value of IP Rights | |
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Developments in Patent Law | |
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Developments in Copyright Law | |
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Developments in Trademark Law | |
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The Rise of Patent Aggregators | |
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Terminology | |
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Background | |
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Valuation of Patents in the Aggregation Context | |
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Classification Based on Business Model | |
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Intellectual Ventures | |
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Patent Aggregators: Good or Bad | |
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Future Aggregator Ecosystem Directions | |
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A Closer Look at IP Damages | |
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Patent Damages | |
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Entire Market Value Rule | |
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The Road Ahead | |
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Notes | |
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About the Authors | |
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Index | |