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Introduction to the Hospitality Industry

ISBN-10: 1118004434

ISBN-13: 9781118004432

Edition: 8th 2012 (Guide (Pupil's))

Authors: Clayton W. Barrows, Tom Powers, Dennis Reynolds

List price: $52.95
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Description:

Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry. This new edition gives readers the foundation they need to thrive in todays hospitality industry, covering everything from finance to operational issues. The Eighth Edition of Introduction to the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors. This edition includes additional international examples of hospitality and tourism operations have been included throughout the text. This book covers all the latest trends, challenges, and opportunities in the hospitality industry. Readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.
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Book details

List price: $52.95
Edition: 8th
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/29/2011
Binding: Paperback
Pages: 160
Size: 8.25" wide x 10.50" long x 0.25" tall
Weight: 0.836
Language: English

The Hospitality Industry and You
Forces Affecting Growth and Change in the Hospitality Industry
The Restaurant Business
Restaurant Operations
Restaurant Industry Organization: Chain, Independent, or Franchise?
Competitive Forces in Food Service
On-Site Food Service
Issues Facing Food Service
Lodging: Meeting Guest Needs
Hotel and Lodging Operations
Forces Shaping the Hotel Business
Competition in the Lodging Business
Tourism: Front and Center
Destinations: Tourism Generators
The Role of Service in the Hospitality Industry