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Media Impact An Introduction to Mass Media, 2013 Update

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ISBN-10: 1111835292

ISBN-13: 9781111835293

Edition: 10th 2013

Authors: Shirley Biagi

List price: $87.99
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Description:

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media…    
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Book details

List price: $87.99
Edition: 10th
Copyright year: 2013
Publisher: Wadsworth
Publication date: 4/3/2012
Binding: Paperback
Pages: 464
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 1.870
Language: English

Shirley Biagi is Professor of Journalism at California State University, Sacramento. She has been guest faculty at the American Press Institute, the Southern Newspaper Publishers Association, and the Poynter Institute for Media Studies. She is author of more than 200 magazine articles and four books, including Interviews that Work and Media/Reader.

The Mass Media Industries
Mass Media and Everyday Life
Books: Rearranging the Page
Newspapers: Expanding Delivery
Magazines: Targeting the Audience
Recordings: Demanding Choices
Radio: Riding the Wave
Movies: Picturing the Future
Television: Changing Channels
Digital Media: Widening the Web
Selling the Message
Advertising: Motivating Customers
Public Relations: Promoting Ideas
Changing Messages
News and Information: Getting Personal
Society, Culture and Politics: Shaping the Issues
Law and Regulation: Rewriting the Rules
Ethics: Placing Responsibility
Global Media: Discovering New Markets
Glossary
Media Information Resource Guide
Chapter References
Index