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SPEAK (with CourseMate with Interactive Video Activities, Audio Studio Tools, InfoTrac 1-Semester, Speech Builder Express Printed Access Card)

Best in textbook rentals since 2012!

ISBN-10: 1111830290

ISBN-13: 9781111830298

Edition: 2012

Authors: Rudolph F. Verderber, Kathleen S. Verderber, Deanna D. Sellnow

List price: $56.95
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Book details

List price: $56.95
Copyright year: 2012
Publisher: Wadsworth
Publication date: 6/7/2011
Binding: Paperback
Pages: 288
Size: 8.00" wide x 11.00" long x 0.50" tall
Weight: 1.782
Language: English

Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with…    

Deanna D. Sellnow is the Gifford Blyton Endowed Professor of Communication and Director of Undergraduate Studies in the Department of Communication and of the Division of Instructional Communication at the University of Kentucky. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.

Orientation
Foundations of Public Speaking
Developing Confidence through the Speech-Planning Process
Listening and Responding Effectively
Principles
Selecting an Appropriate Speech Goal
Adapting to Audiences
Gathering and Evaluating Information
Organizing and Outlining the Speech Body
The Introduction and Conclusion
Presentational Aids
Language and Oral Style
Practicing Delivery
Informative and Persuasive Speaking
Informative Speaking
Understanding Persuasive Messages
Persuasive Speaking
Adapting to other Occasions and Formats
Ceremonial Speaking: Speeches for Special Occasions
Developing and Delivering Group Presentations