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Business Research Methods

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ISBN-10: 1111826927

ISBN-13: 9781111826925

Edition: 9th 2013

Authors: Babin, Mitch Griffin, Zikmund, Carr

List price: $365.95
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Description:

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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Book details

List price: $365.95
Edition: 9th
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 3/12/2012
Binding: Hardcover
Pages: 696
Size: 8.75" wide x 11.25" long x 1.00" tall
Weight: 3.894
Language: English