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Description: Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $69.95
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 3/21/2011
Binding: Mixed Media
Size: 8.50" wide x 10.75" long x 0.75" tall
|The Process of Brand Promotion in Marketing|
|The World of Integrated Brand Promotion|
|The Promotion Industry|
|The Evolution of Promoting Brands|
|Understanding the Market and Environment for Promoting Brands|
|Understanding the Marketing Environment: Segmentation, Targeting and Positioning|
|Understanding Buyer Behavior and the Communication Process|
|The Regulatory and Ethical Environment of Promotions|
|The International Market Environment for Brand Promotion|
|The Tools, Evaluation and Measurement of Brand Promotion|
|Messaging and Media Strategies|
|Sales Promotion and Point of Purchase|
|Sponsorship, Product Placements, and Branded Entertainment|
|Public Relations, Influencer Marketing, Social Media and Corporate Advertising|
|Personal Selling and Sales Management|
|Measuring the Effectiveness of Brand Promotions|