John Fraedrich is the James J. Jannetides Professor of Business Ethics at Southern Illinois University at Carbondale. He also teaches on special assignments at universities abroad. Dr. Fraedrich has completed extensive research in the areas of marketing and ethics. His numerous articles have been published in the JOURNAL OF MACRO MARKETING, JOURNAL OF BUSINESS ETHICS, and many other journals. He received his B.S. from Brigham Young University, his M.S. from Texas A&M University, and his Ph.D. in marketing from Texas A&M University in 1988.
O. C. Ferrell is the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming. He received his Ph.D. in Marketing from Louisiana State University and recently served five years as Chair of the Colorado State University Marketing Department. Dr. Ferrell has also served on the faculties of the University of Memphis, Texas A&M University, and Illinois State University. He is past president of the Academic Council of the American Marketing Association and has chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He currently serves as Marketing Ethics and Social Issues Section Editor of the Journal of Macromarketing.